In this tutorial, we’ll explore how ChatGPT Vision can help not-for-profits improve their donation pages by providing actionable insights based on visual analysis.
Start by taking a screenshot of your donation page and uploading it to ChatGPT. Use a prompt that asks for suggestions from a psychology and behavioral science perspective to boost donations. For example, you could ask the AI to provide three ways to improve the page.
The AI might suggest incorporating social proof and impact stories, creating a sense of urgency, and simplifying the donation process. Social proof can be enhanced by featuring testimonials and success stories, while urgency can be increased with limited-time matching gift opportunities. Simplifying the donation process by reducing decision fatigue can also lead to better results.
Use these insights to discuss potential changes with your team and even gather feedback from your donors. By leveraging ChatGPT Vision, you can make informed decisions that could significantly increase your donation page’s effectiveness.
