In this tutorial, we’ll explore how AI, specifically ChatGPT, can help not-for-profit organisations analyse the effectiveness of their advocacy campaigns.
We’ll use the example of the Australian Conservation Foundation’s campaign that features native animals wrapped in shrink wrap on supermarket shelves to advocate against deforestation. By uploading images of the campaign into ChatGPT 4.o, we can glean insights into the psychological and behavioural science principles that make these campaigns effective. ChatGPT identifies key elements such as emotional appeal, cognitive dissonance, and scarcity principle, which can be used as a framework to design future campaigns.
This approach not only helps you understand why certain campaigns resonate but also equips you with the tools to create impactful advocacy initiatives. So, let’s dive in and see how you can leverage AI to make your campaigns more effective.
